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A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.

It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.Still, Wolfe insists she’s not trying to beat Tinder at its own game.Its humble inhabitants don't just keep the pace; they set it.

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